Full Event Agenda

Digital Summit Dallas | December 8-9, 2026

Full Event Agenda

Day 1

8:00 AM - 9:00 AM

Opening Power Hour: Check-in | Coffee | Exhibits | Breakfast for VIPs

Networking

9:00 AM - 9:15 AM

Emcee Opening Kickoff

Opening Remarks

9:15 AM - 10:15 AM

Opening Keynote

Keynote

10:15 AM - 10:30 AM

15-minute Recharge | Network | Exhibits

Networking

10:30 AM - 11:15 AM

Building the Next Generation of Fans: A Conversation with the Dallas Cowboys’ Senior Director of Brand & Marketing

Rob Sender, Dallas Cowboys

Customer Intelligence & Experience Track

10:30 AM - 11:15 AM

Join a Small-Group Discussion: Strategies for the Modern B2B Buyer Journey

The Growth Roundtable Track

10:30 AM - 12:00 PM

Solving the AI Search Reporting Riddle

Colleen Harris, DealerOn

The Mastermind Hub Track

11:15 AM - 11:30 AM

15-minute Recharge | Network | Exhibits

Networking

11:30 AM - 12:15 PM

Five KPIs That Prove Content Works

A. Lee Judge, Content Monsta

Next-Gen Operations & Infrastructure Track

12:15 PM - 1:15 PM

Networking Lunch & Exhibits

Networking

1:15 PM - 2:45 PM

Credit Where Credit Is Due: Rethinking Attribution in 2026

Colleen Harris, DealerOn

The Mastermind Hub Track

1:15 PM - 2:00 PM

Optimizing AI and Authenticity to Win in 2026

Wil Reynolds, Seer Interactive

Brand Trust and Safety Track

1:15 PM - 2:00 PM

The Foundation Layer: Why Your Website Is Your Most Important AI Strategy

Roger Williams, Kinsta

2:00 PM - 2:15 PM

15-minute Networking Break

Networking

2:15 PM - 3:00 PM

Personalization Dies at the Click: Turning Ad Intent into Conversions

Jon Chang, MyFitnessPal

Customer Intelligence & Experience Track

2:45 PM - 3:15 PM

30-minute Networking Break

Networking

3:00 PM - 3:15 PM

15-minute Networking Break

Networking

3:15 PM - 4:00 PM

Marketing Yourself: A Hands-On Workshop to Build an Influential Personal Brand that Accelerates Your Leadership and Career

Sheena Hakimian, Condé Nast

Next Level Strategy Track

3:15 PM - 4:00 PM

Using AI to Enhance (Not Create) Marketing Content

Ginger Shimp, SAP

Next Level Strategy Track

4:00 PM - 4:15 PM

15-minute Networking Break

Networking

4:15 PM - 5:00 PM

Session Information Coming Soon!

Lauren Teague, FANWAGN

4:15 PM - 5:00 PM

Session Information Coming Soon!

Jerri Helms, HarperCollins Christian Publishing

5:00 PM - 6:00 PM

Happy Hour | Exhibits | 1st Passport Winners Announced

Networking

6:30 PM - 8:00 PM

Mingle & Market-share: Offsite VIP Reception

Networking

Day 2

8:00 AM - 9:00 AM

Opening Power Hour: Coffee | Exhibits | Breakfast for VIPs | 2nd Round of Passport Winners Announced

Networking

9:00 AM - 10:00 AM

Opening Keynote

Keynote

10:00 AM - 10:15 AM

15-minute Networking Break

Networking

10:15 AM - 11:00 AM
Session Information Coming Soon!
10:15 AM - 11:45 AM

The Story-First Strategy: Transforming Content into Connection

Derek Hubbard, Global Brand & Communications Executive Leader

The Mastermind Hub Track

10:15 AM - 11:00 AM
Session Information Coming Soon!
11:00 AM - 11:15 AM

15-minute Networking Break

Networking

11:15 AM - 12:00 PM

Join a Small-Group Discussion – Rebuilding Brand Trust in the Age of AI and Misinformation

The Growth Roundtable Track

11:15 AM - 12:00 PM
Session Information Coming Soon!
12:00 PM - 1:00 PM

Networking Lunch & Exhibits

Networking

1:00 PM - 1:45 PM

Session Information Coming Soon!

Sarah Weise, Bixa

1:00 PM - 1:45 PM
Session Information Coming Soon!
1:00 PM - 2:30 PM

Do More with Less (Without Burning Out Your Team): The Lean Marketer’s Guide to Content Efficiency

Derek Hubbard, Global Brand & Communications Executive Leader

The Mastermind Hub Track

1:45 PM - 2:00 PM

15-minute Networking Break

Networking

2:00 PM - 2:45 PM
Session Information Coming Soon!
2:30 PM - 3:00 PM

30-minute Networking Break

Networking

2:45 PM - 3:00 PM

15-minute Networking Break

Networking

3:00 PM - 3:45 PM
Session Information Coming Soon!
3:00 PM - 3:45 PM
Session Information Coming Soon!
3:00 PM - 3:45 PM
Session Information Coming Soon!