Full Event Agenda

Digital Summit Raleigh | November 2-3, 2026

Full Event Agenda

Day 1

8:00 AM - 9:00 AM

Opening Power Hour: Check-in | Coffee | Exhibits | Breakfast for VIPs

Networking

9:00 AM - 9:15 AM

Emcee Opening Kickoff

Opening Remarks

9:15 AM - 10:15 AM

Opening Keynote

Kipp Bodnar, HubSpot

Keynote

10:15 AM - 10:30 AM

15-minute Recharge | Network | Exhibits

Networking

10:30 AM - 12:00 PM

Breaking the Performance Max Default: Regain Control, Improve Marginal ROI, and Scale Google Ads Profitably

Susan Wenograd, Warschawski

The Mastermind Hub Track

10:30 AM - 11:15 AM

Join a Small-Group Discussion: Strategies for the Modern B2B Buyer Journey

The Growth Roundtable Track

11:15 AM - 11:30 AM

15-minute Recharge | Network | Exhibits

Networking

11:30 AM - 12:15 PM

What 1,600 Searches Taught Us About Surviving Google's AI Overviews

Dane Saville, SearchLab

Brand Visibility Track

12:15 PM - 1:15 PM

Networking Lunch & Exhibits

Networking

1:15 PM - 2:45 PM

When Business Goals Break Google Ads: How to Translate Revenue Objectives Into Signals Google Can Actually Optimize For

Susan Wenograd, Warschawski

The Mastermind Hub Track

1:15 PM - 2:00 PM

Authentic Identity: Using Your Last Competitive Advantage in an AI-Driven World

Michael King, Teams.Coach

Next Level Strategy Track

2:00 PM - 2:15 PM

15-minute Recharge | Network | Exhibits

Networking

2:15 PM - 3:00 PM

The Neuroscience of Unforgettable: Win Your Brand's Attention and Build a Creative Culture in an AI-Saturated Feed

Cherise Bernard, Modern Work Consultancy

Creativity, Team Culture, Neuroscience

2:45 PM - 3:15 PM

30-minute Recharge | Network | Exhibits

Networking

3:00 PM - 3:15 PM

15-minute Recharge | Network | Exhibits

Networking

3:15 PM - 4:00 PM

Why Audience Insight Is the Only Way Forward for Today’s AI Search Strategies

Paxton Gray, 97th Floor

Brand Visibility Track

3:15 PM - 4:00 PM

Building an Alliance: 3 Audience Intelligence Lessons from Survivor's Best Players

Janessa Drainville, Atlassian

Customer Intelligence & Experience Track

4:00 PM - 4:15 PM

15-minute Networking Break & Exhibits

Networking

4:15 PM - 5:00 PM

The Unexpected Playbook for Modern Executive Communication that Builds Trust: Insights from Taylor Swift, Ted Lasso, and Shonda Rhimes

Brand Trust Track

4:15 PM - 5:00 PM

Developing Your Metadata and Taxonomy Strategy: Help Humans and Software Find Your Best Content

Anna McHugh, Red Hat

Next Level Strategy Track

5:00 PM - 6:00 PM

Happy Hour | Exhibits | 1st Passport Winners Announced

Networking

6:30 PM - 8:00 PM

Mingle & Market-share: Offsite VIP Reception

Networking

Day 2

10:00 AM - 10:15 AM

15-minute Passing Break

Networking

10:15 AM - 11:45 AM

Google Analytics 4 (GA4) Masterclass: Part 1

Janet Driscoll Miller, Marketing Mojo

The Mastermind Hub Track

10:15 AM - 11:00 AM

An Identity-First Approach to Building Customer Loyalty that Drives Business Results

Veronica Romney, VeronicaRomney.com

Customer Intelligence & Experience Track

11:00 AM - 11:15 PM

15-minute Recharge | Network | Exhibits

Networking

11:15 AM - 12:00 PM

Join a Small-Group Discussion – Rebuilding Brand Trust in the Age of AI and Misinformation

The Growth Roundtable Track

12:00 PM - 1:00 PM

Networking Lunch & Exhibits

Networking

1:00 PM - 2:30 PM

Google Analytics 4 (GA4) Masterclass: Part 2

Janet Driscoll Miller, Marketing Mojo

The Mastermind Hub Track

1:00 PM - 1:45 PM

Discovery to Decision: The New Playbook for Human Led Marketing in an AI World

Michael Burke, Google

Customer Intelligence & Experience Track

1:45 PM - 2:00 PM

15-minute Recharge | Network | Exhibits

Networking

1:45 PM - 2:00 PM

15-minute Recharge | Network | Exhibits

Networking

2:00 PM - 2:45 PM

The Intelligence Loop™: Rethinking Marketing Operating Systems for the AI Era

Bob Tripathi, TheVibeMarketing.ai

Next-Gen Operations & Infrastructure Track

2:30 PM - 3:00 PM

30-minute Recharge | Network | Exhibits

Networking

3:00 PM - 3:45 PM

Session Information Coming Soon!

Andy Waldrop, WebMD

3:00 PM - 3:45 PM

Session Information Coming Soon!

Matt Sutor, Carolina Hurricanes